10 Must-Visit Unique Summer Destinations in Europe for 2025

Key Highlights

• Discover hidden gems and iconic spots across Europe’s diverse landscapes
• Savor local flavors—from Portuguese wine tastings to hand-crafted Italian gelato
• Choose from serene escapes, romantic retreats, or family-friendly adventures
• Embrace the season with hiking, sailing, open-air dining, and even skiing

As summer approaches, Europe opens its doors to long days, warm evenings, and endless possibilities. From golden beaches to alpine retreats, the continent offers something for every kind of traveler.

But beyond the well-trodden paths lie quieter, more memorable escapes. This season, step away from the crowds and discover Europe’s hidden gems—where luxury meets authenticity and every day feels like something new.

The 10 Best Places to Travel to in Europe This 2025

Whether you yearn for the charm of historic towns, the allure of the Mediterranean Sea, or the tranquility of an Austrian wooden cabin in the mountains, we have curated a list of ten exceptional destinations promising a memorable escape. So, pack your bags and prepare for a unique European summer adventure.

1. Dubrovnik, Croatia: Pristine beaches and historic towns

Nestled along the captivating Croatian coast, Dubrovnik beckons with its enchanting blend of history and natural beauty. The old town, a UNESCO World Heritage site, is a maze of cobbled streets, charming cafes, and stunning baroque architecture. But Dubrovnik’s allure extends beyond its historic walls.

Sun-drenched beaches with crystal-clear waters of the Mediterranean Sea offer the perfect respite after a day of exploring the beautiful city’s treasures. Imagine yourself strolling along the ancient city walls, savoring fresh seafood with breathtaking views, and soaking up the vibrant atmosphere of this Croatian gem.

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Our favourite things to do in Dubrovnik

• Take a ferry to Lokrum Island for a peaceful escape with botanical gardens, monastery ruins, and tranquil beaches
• Dine at Nautika or Proto for fresh seafood with unforgettable views
• Explore the city walls during golden hour—when Dubrovnik is at its most magical
• Book a table at 360° to enjoy modern Croatian cuisine paired with panoramic city views
• Experience Dubrovnik from the skies with a private helicopter tour straight from your villa

2. Saint-Tropez, France: Glamour, charm, and Mediterranean ease

Effortlessly chic and endlessly alluring, Saint-Tropez is the epitome of summer sophistication. Set along the French Riviera, this seaside town blends sun-drenched beaches with Provençal charm and world-class dining.

Mornings begin with strolls along the Old Port, where luxury yachts bob gently in the harbor and vibrant markets fill the air with the scent of fresh lavender and baked pastries. By afternoon, you’re stretched out on the sands of Pampelonne Beach, champagne in hand, watching the Mediterranean shimmer under the Côte d’Azur sun.

Visit our collection of luxury villas in Saint Tropez ⇒

Our favourite things to do in Saint-Tropez

• Lounge at Club 55 on Pampelonne Beach—an iconic spot for sun, sea, and style
• Explore the historic Citadelle for panoramic views and a glimpse into the town’s maritime past
• Discover the charm of La Ponche, Saint-Tropez’s oldest neighborhood, with its narrow alleys and pastel façades
• Dine under the stars at Gigi or Bello Visto, both known for refined cuisine and beautiful ambiance
• Spend a leisurely morning at Place des Lices, browsing local markets filled with artisanal goods and Provençal treasures
• Treat yourself to an afternoon of boutique shopping and art gallery hopping through the town’s elegant streets

3. Tuscany, Italy: Rolling hills, vineyards, and rich historical sites

Tuscany is the kind of place that stays with you forever. Its golden hills, cypress-lined roads, and medieval towns feel like something out of a dream. Whether you’re wandering through the Renaissance streets of Florence or sipping Chianti in a sunlit vineyard, Tuscany offers a summer escape that blends history, indulgence, and quiet beauty.

It’s a region that awakens the senses—home to some of Italy’s finest wines, bold cuisine, and world-renowned art. Spend your days discovering Florence’s Renaissance masterpieces, exploring Siena’s gothic charm, or getting lost among the olive groves and vineyards of the Chianti countryside.

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Our favourite things to do in Tuscany

• Climb to the top of Florence’s Duomo for sweeping city views, then admire works by da Vinci and Botticelli at the Uffizi
• Enjoy a long lunch at Il Latini, where bistecca alla fiorentina is a must
• Wander the Chianti countryside, stopping in Greve for olive oil tastings and rustic deli lunches at Antica Macelleria Falorni
• Tour historic wine estates like Castello di Brolio or Castello di Ama and sip Chianti straight from the source
• Explore Siena’s dramatic Piazza del Campo and climb the Torre del Mangia for a panoramic view of the terracotta rooftops
• End your day with a glass of Tuscan red at Enoteca I Terzi—where wine and small plates meet in perfect harmony

4. Peloponnese, Greece: Villas overlooking the Aegean Sea

Journey to the southern peninsula of Greece, known as the Peloponnese, and discover a land of ancient myths, beautiful beaches, and charming villages. This often-overlooked Greek Island boasts a rugged coastline where dramatic cliffs meet the sparkling turquoise waters of the Aegean Sea.

Peloponnese is a place where mornings begin with a soft sea breeze and end in golden-hour serenity. Spend your days soaking up the sun on a private beach, exploring nearby ancient ruins, or savouring fresh-caught seafood by the water’s edge. It’s Greece at its most authentic—and most peaceful.

Step inside this unique villa in Peloponnese ⇒

Our favourite things to do in the Peloponnese

• Unwind at the Amanzoe Beach Club with private loungers, warm sands, and crystal-clear waters
• Indulge in a holistic treatment at the Amanzoe Spa, known for its serene setting and refined therapies
• Visit the ancient theatre of Epidaurus, one of Greece’s most iconic archaeological sites with extraordinary acoustics
• Dine at a traditional local taverna and enjoy regional dishes like moussaka and souvlaki, paired with a crisp local white wine
• Explore the elegant town of Nafplio—walk the Old Town’s cobbled streets, climb to Palamidi Fortress, and relax in Syntagma Square

5. Douro Valley, Portugal: Portugues Quintas and Wine Tasting

 

Nestled in the stunning Douro Valley is a treat for wine enthusiasts—the quintas of Portugal, including nearby Lisbon, offering exquisite wine tastings. This UNESCO World Heritage site, known for its terraced vineyards, promises a unique blend of history and flavors.

From river cruises to long lunches beside the vines, the Douro is made for slow days and exceptional wine. Stay in an authentic quinta, where you’ll be welcomed with a glass of vintage port and views that stretch across the valley’s golden hills.

Visit our unique collection of luxury villas in Douro Valley ⇒

Our favourite things to do in the Douro Valley

• Visit family-owned quintas like Quinta do Pessegueiro and Quinta do Panascal for vineyard tours and intimate tasting sessions
• Enjoy lunch at DOC by Chef Rui Paula—contemporary Portuguese cuisine served right on the river
• Take a scenic Douro River cruise and admire the valley from the water
• Walk through the village of Pinhão and visit its iconic azulejo-tiled train station
• Explore the Museu do Douro in Peso da Régua to uncover the history behind this UNESCO-listed wine region
• Dine at Castas e Pratos or Douro In for refined dishes and panoramic views of the valley

And for those visiting in September, don’t miss the annual wine harvest—an unforgettable time to stay at a working quinta, take part in grape picking, and witness the valley come alive with tradition.

6. Mallorca, Spain: A Mediterranean Gem in the Balearics

Discover the captivating island of Mallorca, a Mediterranean hot spot nestled amongst the Balearic Islands of Spain. Mallorca’s coastline is a breathtaking tapestry of turquoise coves, golden sandy beaches, and charming fishing villages, all bathed in the warmth of the Mediterranean sun.

In Mallorca, you can find hidden coves, indulge in delicious Spanish cuisine with fresh seafood paella, and witness breathtaking sunsets over the Mediterranean Sea. From bustling Palma, the capital city, to the tranquility of the Tramuntana mountains, Mallorca offers a diverse and unforgettable summer escape, making it one of the best European summer destinations.

Explore our expansive collection of villas in Mallorca ⇒

Our favourite things to do in Mallorca

• Charter a private yacht from Sóller and enjoy Champagne, sea views, and a long lunch at Sa Foradada, famous for its paella and dramatic setting
• Unwind at your villa with a personalised spa experience or a bespoke meal prepared by a private chef
• Discover Palma’s Old Town with a private guide—highlights include La Seu Cathedral, the Arab baths, and designer boutiques along Paseo del Borne
• Enjoy lunch at Michelin-starred Adrian Quetglas and dinner at El Camino for lively bar-style tapas from a local chef
• Fly over the island’s stunning coastline and the Tramuntana Mountains with a private helicopter experience
• Visit Es Verger winery for a private tasting and vineyard tour, then enjoy modern Asian cuisine at Nama in the hilltop town of Deià
• Conclude your stay with a private farewell feast—crafted and served in the comfort of your villa under the warm Mallorcan evening sky

7. Crans-Montana, Switzerland: Summer serenity in the Swiss Alps

Crans-Montana offers a different kind of summer escape—one where crisp Alpine air replaces coastal heat and the rhythm of the mountains invites calm. Perched high in the Swiss Alps, it’s a peaceful haven for those seeking elegance, space, and tranquillity far from the usual tourist crowds.

This mountain retreat blends the charm of a luxury ski village with the ease of summer living. Think leisurely mornings in your private chalet, gourmet dining with panoramic views, and quiet moments spent surrounded by snow-dusted peaks—even in July.

Stay at one of our luxury chalets ⇒

Our favourite things to do in Crans-Montana

• Stay in a private chalet and start your day with a gourmet breakfast and wellness session, all with panoramic Alpine views
• Dine at Michelin-starred Le Montblanc for refined Swiss-French cuisine, followed by boutique shopping in town
• Explore the region’s flourishing summer landscapes, especially in July and August, when the slopes bloom with wildflowers and fragrant alpine shrubs
• Spot native wildlife—keep an eye out for marmots, ibex, and chamois, especially in the early morning or evening light
• Unwind at the Crans Ambassador Spa, where heated outdoor pools and treatments offer total relaxation
• Enjoy a refined dinner at La Table or venture to Le Chetzeron, a beautifully restored mountain hut with panoramic views and locally inspired cuisine

8. Trensum, Sweden: A unique blend of nature and comfort

Far from the summer crowds and coastal heat, Trensum offers something different—peace. Tucked into Sweden’s Blekinge archipelago, this lakeside escape is a place where time slows, the air is crisp, and nature surrounds you in every direction.

Here, days are spent watching the Baltic light dance on the water, kayaking in quiet inlets, or simply soaking in the forested silence. But make no mistake—this isn’t roughing it. At the heart of Trensum’s charm is a stay that’s as luxurious as it is rooted in nature.

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Our favourite things to do in Trensum

• Stay at The Lily Croft, a stunning 750m² villa hidden in the secluded bay of Mahraviken, where five double rooms, a lounge, sauna, and outdoor Jacuzzi offer a perfect balance of comfort and privacy
• Dine at Mahraviken, the on-site restaurant known for its creative “mind trip” menus crafted to surprise and delight with local, seasonal ingredients
• Wake up to panoramic views of the Baltic Sea and enjoy a breakfast prepared just for you, either indoors or on the villa’s wide sea-facing terrace
• Explore the surrounding Eriksberg Nature Reserve, one of Northern Europe’s largest wildlife parks, and experience what locals call the “Safari of the North”
• Discover the villa’s historic charm—set on a 17th-century croft once home to a naval boatswain named Lilja, blending tradition with modern Scandinavian elegance
• Take guided excursions or simply stay in and enjoy full-service villa hospitality, including daily housekeeping, private dining, and a villa manager to handle every detail

9. Westendorf, Austria: Cozy wood cabin in the Alps

Set in the heart of the Austrian Alps, Westendorf is the kind of place that feels like it was made for slowing down. In the warmer months, the snow gives way to wildflower-dotted meadows, forest trails, and panoramic mountain views—making it a peaceful, nature-filled alternative to more crowded summer destinations.

Think alpine hikes, open-air lunches with crisp mountain air, and cozy evenings in a wood cabin where the scent of pine lingers just outside your window. Westendorf is the ideal retreat for families, couples, or anyone looking to reconnect with nature without compromising comfort.

Step inside a cozy wooden cabin in Westendorf ⇒

Our favourite things to do in Westendorf

• Stay in a traditional alpine chalet or cabin, complete with fireplace, panoramic views, and private chef experiences for slow, elegant evenings in
• Hike or mountain bike through scenic trails that wind through the Kitzbühel Alps, offering breathtaking views at every turn
• Unwind in one of Austria’s celebrated mountain spas, where outdoor heated pools, massages, and saunas await in beautifully serene surroundings
• Take a horse-drawn carriage ride through the meadows for a fairytale experience (available in both winter and summer seasons)
• Dine on the terrace of Hotel Montana’s Zur Kanne restaurant, where Chef Markus Winkler’s refined alpine cuisine is paired with mountain views and crisp wines
• Indulge in a classic Austrian fondue dinner in a nearby guesthouse—perfect after a long day outdoors. From local cheeses to rich chocolate desserts, it’s a comforting, communal way to end the evening

10. Cervinia, Italy: Take in the fresh mountain air

High in the Italian Alps, nestled at the foot of the iconic Matterhorn, lies Cervinia—a quiet summer retreat where crisp air, open skies, and sweeping alpine views offer a welcome pause from the heat and crowds of the lowlands.

Here, mornings begin with coffee on the terrace of a cozy mountain lodge, framed by snow-dusted peaks even in July, while enjoying views of the Rhine Valley. Days are slow and refreshing: hiking among wildflowers, cycling across ridgelines, or simply taking in the beauty of the surrounding mountains. And believe it or not, you can actually ski here in the summer months—glacier skiing on Plateau Rosa offers up to 25 km of slopes, with smooth conditions and virtually no crowds.

Visit Chalet Fenix, located just above the village ⇒

Our favourite things to do in Cervinia

• Head to Plateau Rosa for summer skiing, where well-groomed glacier slopes stay open in the mornings—ideal for early risers and ski lovers
• Hike the trails around Cervinia or join a mountaineering guide for a high-altitude climb with panoramic Matterhorn views
• Ride over 100 km of biking tracks, from downhill trails to scenic wall rides, perfect for every skill level
• Try Nordic walking for a low-impact, full-body workout amid mountain scenery
• Unwind after your outdoor adventures with a spa visit, a local wine, or an afternoon round of golf at one of the highest-altitude courses in Europe
• Visit nearby villages like Valtournenche and Torgnon for charming walks, quiet cafés, and off-the-beaten-path hiking routes
• For the adventurous, plan a guided ascent of the Matterhorn—a bucket-list experience for mountaineers from around the world

Packing and Preparation Tips for a Summer Vacation in Europe

When planning a summer vacation in Europe, effective packing and preparation can make all the difference in ensuring a seamless journey. First, consider the diverse climates across the continent—from the sunny beaches of the Mediterranean coast to the cooler mountainous regions.

Lightweight, breathable fabrics are a must, as they allow you to adapt easily to changing weather conditions. A versatile travel wardrobe should include comfortable walking shoes for sightseeing, a light jacket for unexpected chills, and a stylish cover-up for beach days or dining out. Don’t forget essentials like sunscreen, a reusable water bottle, and travel-sized toiletries to stay refreshed on the go.

Also, be sure to familiarize yourself with local customs and dress codes, especially when visiting religious sites—packing a shawl or scarf can be a thoughtful addition. Lastly, create a checklist in advance to avoid forgetting any vital items, ensuring that your European adventure is as enjoyable and stress-free as possible.

Conclusion

In the end, Europe’s lesser-known summer destinations offer something truly special—spaces where culture, nature, and comfort come together effortlessly. From the coastal charm of Dubrovnik to the vineyard valleys of the Douro, each place brings its own rhythm.

Whether you’re looking for relaxation, adventure, or a bit of both, these curated escapes promise a summer filled with beauty, authenticity, and lasting memories.

Frequently Asked Questions

What is the best time to visit these European destinations in summer?

For Coastal escapes (like Dubrovnik, Mallorca, Saint-Tropez, and the Douro Valley) are best enjoyed from June to early September when the weather is warm, the seas are calm, and local life is in full swing.

For Mountain retreats (like Crans-Montana, Westendorf, Cervinia, and Trensum) are ideal from late June to August, offering cooler temperatures, clear trails, and fewer crowds—perfect for hiking, biking, and relaxing in the fresh air.

Are these destinations suitable for family trips?

Many of these popular destinations are well-suited for family trips, offering a range of activities for all ages. Destinations like Dubrovnik, Tuscany, and Lake Bled offer a blend of history, culture, and beautiful scenery, making them engaging and enjoyable for families.

How can I ensure a sustainable visit to these unique destinations?

To ensure a sustainable visit, consider traveling during shoulder seasons to avoid contributing to over-tourism, respect local customs and traditions, support local businesses and choose eco-friendly accommodations when possible.